Action Potential Fitness

Taking The Fear Out Of Fitness

About Us

Action Potential Fitness is an independent health studio located in the heart of West Edmonton’s Industrial District. Just off the intersection of 170 Street and 107 Avenue, it’s easily accessible via Yellowhead Trail, Stony Plain Road, Anthony Henday Drive, and Whitemud Drive—just minutes from West Edmonton Mall. In addition to our local community, we proudly serve clients virtually across the country, offering inclusive, trauma-informed, and personalized health and fitness services to people wherever they are.

Reimagining Fitness

Action Potential Fitness was founded in March 2020, right at the onset of the Covid-19 pandemic, through the merger of two grassroots fitness companies—Generate Fitness (Zita Dube-Lockhart, she/they) and In Your Boots Fitness (Toni Harris, they/them). Zita and Toni first met in 2016 while completing the Personal Fitness Trainer program at NAIT, where they were quickly dubbed a “dream team” by instructors.

While the world slowed to a halt, they got to work—finding creative ways to keep their clients moving and their passion alive. The result: Action Potential Fitness, a collaborative venture built on the belief that everything is better when we do it together. Within two years, it became one of Edmonton’s leading personal training and group fitness studios.

In an industry driven by competition, APF stands apart. As true partners, Toni and Zita co-create every element of the business—from program design to client care—blending their unique perspectives to deliver trauma-informed, inclusive, and whole-person health experiences for every client, both in-person and virtually across Canada.

Guided By Our Values

What sets us apart isn’t just how we train—it’s why we train. our values shape every interaction, creating a fitness experience that puts people before performance.

Do The Right Thing

Client and Community-Centered Care

We lead with honesty, transparency, and accountability—always showing up with authenticity and care, even when no one’s watching.

All Are Welcome

All ages, stages, sizes, and abilities

We create spaces where all identities and lived experiences are welcomed, respected, and celebrated—no exceptions.

Act With Purpose

Vision and Values-Based Leadership

We move with clarity and care, ensuring every decision is rooted in our values, mission, and the real needs of our community.

Make A Difference

In our Clients Lives and the World Around Us

We strive to make a meaningful difference in people’s lives, prioritizing long-term growth, empowerment, and real-world results over quick fixes.

Our Leaderhip Team

Toni Harris

Director of Operations and Administration

Along with being a co-owner, Toni (they/them) oversees the day-to-day operations, systems, and administrative functions that keep our studio running smoothly and efficiently.

Got questions relating to invoicing, membership management, or facility operations?

Contact Toni at toni@actionpotentialfitness.ca

Zita Dube-Lockhart

Director of Culture and Community Collaboration

Along with being a co-owner, Zita (She/They) leads the marketing, communications, and community engagement aspects of APF to ensure every interaction reflects our values and fosters a welcoming, connected experience for all.

Want to learn more about how APF shows up for its members and community?

Contact Zita at zita@actionpotentialfitness.ca

James Foley

Member Experience Manager

James oversees the day-to-day facility operations and ensures every client interaction is welcoming, supportive, and aligned with our commitment to exceptional care and service.

Do you have questions about classes, scheduling, or have feedback to share about your APF experience?

Contact James at james@actionpotentialfitness.ca

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